For over two decades now, Google has been the top search engine—the number one place where businesses meet and greet potential new clients. This fact has companies clamoring to optimize their online listings and content for search results. If you’re wondering how you can increase your visibility and attract more clients to your physical therapy clinic, a Google My Business (GMB) account is the way to go.
GMB Advantages
When potential clients
can easily find your PT clinic online, it creates the perception that yours is
an active and legitimate practice. GMB helps you build your online reputation
in several ways,
1. Your PT Clinic Will Stand out More Online
GMB makes it possible for Google Maps to pull information from your profile. Not only will the search engine introduce people to your content, but it will give them directions to your clinic as well.
2. Advertising is Free
Your GMB profile does more than list the core facts about your PT clinic. It provides an opportunity for you to shine without any additional advertising expense. This is your chance to show off photos of your facility, offer discounts, and provide a list of the services and therapies you specialize in.
3. Client Reviews Benefit You
Word of mouth is still the best form of
advertising. Spread the word continuously about your profile to your most loyal
clients, and encourage them to post reviews that help show potential clients
what you have to offer.
4. Study Your Results with Ease
GMB provides analytics that help you understand how your business
is performing in online searches. You can study stats like:
· Number of profile views
· Number of times your website was clicked
· Frequency of requests for mapping/directions to your clinic
5. A Website is Included
If your PT clinic doesn’t yet have a website, GMB will provide you with one for free. It also offers you a free business site domain and mobile capability, so no matter what device people are using, they can easily view your site.
For help figuring out the basics for structuring
your website, don’t hesitate to contact web development experts like the ones
at Clever Solution. They can help you leverage GMBs free tools to help grow
your PT practice.
How to List Your PT Clinic on GMB
After logging into your GMB account, go to the google.com/business page, and follow these steps:
1. Click “Manage Now” on the homepage.
2. Type your clinic name into the field that
says, “Type your business name,” to check for duplicate profiles.
3. If you find a duplicate account, decide
whether you want to delete it or build upon it.
4. To build a new profile, select “Add your
business to Google.”
5. On the next pages, follow the prompts to
include thorough information about your practice. To improve SEO, choose
categories that match your specialties as closely as possible.
6. Check your other online profiles to ensure
that the information across each one is identical. Consistency across platforms
will make it easier for Google’s algorithm to find you.
How to Verify Your
Listing
You’ll receive instructions for verifying your
address and your listing at the end of your profile setup. Once you do, Google
will mail you a postcard with verification instructions, along with a unique
verification code.
Using this information, log into Google My
Business again and select “Verify Now.” Then follow the instructions to
complete the setup.
Get ready for Growth!
GMB for your PT clinic is an essential tool for increasing your online visibility and attracting new clients to your practice. They can use it to connect with you without ever having to leave Google’s platform to enter another site. Your GMB profile helps you to establish legitimacy, and it gives you access to the most relevant forms of advertising—all for free.
To set up your GMB profile, you could go it alone, or you can simplify your life by enlisting the services of professional web development experts who can help you leverage all the tools GMB offers.
{Sources:
Free Website Builder For Your Business - Google My Business
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